RFID News

There was an interesting article in The New York Times recently about how Microsoft's new CEO, Satya Nadella, decided to support a product in development called the HoloLens. Worn over a person's eyes, the HoloLens projects 3D images to augment reality.

A British company developing a Near Field Communication ring and software has raised £65,000—more than double its original goal—on Kickstarter.

A new study conducted by the Centre for Retail Research, an independent research group in the United Kingdom, reports that retailers in the United States are expected to lose $8.9 billion during the 2012 holiday season (mid-November through Christmas) due to shoplifting, employee theft, and vendor or distribution losses. That figure is up 4 percent from last year.

For the past few years, I have been receiving e-mails from outraged Americans who want to know why the Affordable Care Act (a. k. a. Obamacare) requires them to be implanted with a radio frequency identification transponder. Sometimes, they want to know how to deactivate it, and sometimes, they just assail me for supporting this technology.

This week, Zebra Technologies launched an interesting social-media contest known as "Imagine More." The contest, being run on Zebra's Facebook page, challenges the general public to submit ideas about how radio frequency identification technology might be used to solve "anything from a simple household problem to a global social issue."

A few days ago, I had a conversation with Christopher Wright, the chief operations officer at Gain ICs, an integrated circuit design company based in Colorado. He was all fired up about Gain ICs' technology that, if added to a passive ultrahigh-frequency (UHF) RFID chip, promises to dramatically increase wireless data transmission speeds, read range and tag sensitivity, as well as enable RFID tags to be as inexpensive to deploy as printed bar codes.

Rich Handley, RFID Journal's managing editor, sent me a link to an article on Sporting News, a website focused on U.S. sports. The article was titled "RFID technology can change the fan experience for the better." 

In my last blog post, I discussed the mindset necessary to be a successful marketer of radio frequency identification at the current stage of the technology's adoption life cycle (see The RFID Marketer's Mindset).

After deploying an educational scavenger hunt that tasks young visitors with saving the world from evildoers, the Children's Museum of Houston has seen its membership increase by 20 to 30 percent.

Radio Frequency identification (RFID) is a ground-breaking technology available today.  In simpler terms it is such technology which is used for the identification of objects using radio waves.

NFC (an acronym for “Near Field Communication”), as the name suggests, enables short range communication among compatible devices. It requires minimum one transmitting device & the other to receive the signal.

NFC is one of the highly advantageous technologies available today. The NFC (Near Field Communication) feature that we have in our smart phones has actually advanced from another revolutionary technology which is known as RFID (Radio Frequency Identification).