Bracelet Works Like a Credit Card in Brazil

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Trigg, through a partnership with Visa, has launched a bracelet that can be used as a credit card. The bracelet allows shoppers to make purchases using Near Field Communication (NFC)-based RFID technology. The new device can be used on Cielo-, Getnet- and Rede-enabled machines, via a mobile app.

The waterproof elastic silicone bracelet has been designed for an audience that identifies with an accessory capable of expediting shopping times. It can be used for sports, while swimming at the beach or when paying for manicures, for example, or to enjoy a show without worrying about carrying a wallet. This novelty can only be acquired by users of the Trigg Visa card. To request the card, a person must download the Trigg app and register. The wearable device is available for 49.90 Brazilian real ($15.63), in cash or in up to two interest-free installments.

"We are happy to bring customers a new way to use Trigg, as safe as plastic cards, but much faster and more convenient," says Marcela Miranda, Trigg's director. "Our idea is to bring new wearables to other audiences. We want to offer different forms of payment, and to put the decision in a customer's hand—he or she decides what to use."

According to a recent survey titled "Contactless Payments: NFC Handsets, Wearables and Payment Cards 2017–2021," the contactless-card segment will continue to dominate in transaction values, accounting for 80 percent of such deals in 2019. The survey predicts that non-contact transactions through debt and credit will exceed $2 trillion globally by 2021.

For Eduardo Abreu, Visa Brasil's executive director of business development, a transformation is occurring in which innovation and the consumer experience are at the heart of his company's efforts. "The important thing is not the plastic card anymore," he says, "but rather to allow the consumer to choose the best way to make their payments, according to their need. Therefore, we will see more and more modern and convenient solutions like the Trigg bracelet."

Visa has conducted extensive work in the past year with partners to increase the responsiveness of NFC technology as a means of payment. "Today," Abreu explains, "more than 3 million machines in Brazil already accept payment with this technology."

Trigg and Visa have also launched a "My Mom's Comeback" promotion on Facebook and Instagram, as well as the Cashback program, in which part of what a person spends on his or her purchases goes back to that customer. The contest aims to encourage customers to remember good moments from the past that they would like to bring back. Participants should be Trigg customers, and should comment on Facebook's official post for the promotion, or share photos, texts or videos on Twitter and Instagram.

The ten best moments will earn $1,000 each in Cashback, as well as the new Trigg wristband. The contest will continue until Nov. 18, 2017, and those interested can post as many photos as they like using the hashtag #TBTriggVisa. The names of the ten winners will be announced on Dec. 11 via social media.

According to Juniper Research, the global value of contactless transactions made via payment cards, both mobile and wearables, is expected to reach $1.3 trillion by 2019—nearly double the 2017 estimate of $590 billion.

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Tags: nfc
Last update: Jan 09, 2020

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